Mike Storen, a former ABA commissioner and multisport marketing whiz and the father of ESPN broadcaster Hannah Storm, died Thursday. He was 84.
Storm said her father died at Emory University Hospital in Atlanta of complications from cancer.
Known for his hearty laugh and creative mind, Storen rose to executive spots in basketball, football, baseball and tennis during a four-decade career in sports.
“I still have a red, white and blue basketball with his name on it,” Storm said. “All those things the ABA did — the 3-point shot, cheerleaders, the slam-dunk contest — those were right up his alley.”
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